Filling Out App Information for App Store Success
Learn how to effectively fill out app information in App Store Connect to ensure compliance with Apple's requirements and enhance your app's appeal to potential users.
10.3.2 Filling Out App Information
Publishing your Flutter app to the App Store is an exciting milestone, but it requires careful attention to detail, especially when filling out the app information in App Store Connect. This step is crucial for ensuring compliance with Apple’s guidelines and maximizing your app’s visibility and appeal to potential users. In this section, we’ll guide you through the process of accurately and effectively completing all necessary app information.
Accessing App Information
To begin, you’ll need to access the App Information section in App Store Connect. Follow these steps:
- Sign in to App Store Connect: Use your Apple ID to log in.
- Select Your App: Navigate to the My Apps section and choose the app you wish to publish.
- Navigate to the App Information Tab: This is where you’ll fill out all the essential details about your app.
App Name and Subtitle
The app name and subtitle are the first things users will see, so it’s important to make a strong impression.
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App Name:
- Limit to 30 characters.
- Choose a unique and memorable name that reflects your app’s purpose.
- Avoid using generic terms or names that could be confused with existing apps.
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Subtitle:
- Also limited to 30 characters.
- Provide a brief, engaging summary of your app’s main features or benefits.
- Use this space to highlight what makes your app stand out.
Categories
Selecting the right categories helps users find your app more easily.
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Primary Category:
- Choose the category that best describes your app’s main function.
- Ensure compliance with Apple’s category definitions.
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Secondary Category (Optional):
- Select an additional category if applicable to broaden discoverability.
- Research where similar apps are listed to make an informed choice.
Content Rights
If your app contains third-party content, you need to indicate this and confirm that you have the necessary rights and permissions.
- Be prepared to provide documentation upon request.
- Ensure all content complies with Apple’s guidelines to avoid rejection.
Age Rating
The age rating is determined by a questionnaire about your app’s content.
- Answer questions honestly about content such as violence, profanity, or mature themes.
- The rating affects app visibility and compliance, so accuracy is important.
App Privacy Policy URL
If your app collects any user data, you must provide a direct link to your privacy policy.
- Ensure the policy is accessible and complies with legal requirements.
- The privacy policy should clearly explain what data is collected and how it is used.
License Agreement
You can use Apple’s standard agreement or upload a custom End User License Agreement (EULA) if necessary.
- Ensure any custom EULA complies with local laws and Apple’s policies.
- A clear and concise EULA can help prevent legal issues.
Pricing and Availability
Determine your app’s pricing and where it will be available.
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Price Tier:
- Choose from predefined price tiers or select “Free.”
- Consider market demand and competition when setting your price.
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Availability:
- Select the countries and regions where you want your app to be available.
- Consider regional laws, language support, and market demand.
App Review Information
Providing accurate review information can help expedite the review process.
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Contact Information:
- Provide a name, phone number, and email that Apple can use during the review process.
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Sign-In Information:
- If your app requires login credentials, supply a demo account with instructions.
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Notes for the Reviewer:
- Include any additional information that might help the reviewer, such as specific settings or configurations.
Version Information
This section includes details about your app’s features and benefits.
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Description:
- Enter a detailed description of your app’s features and benefits. Reference Section 10.2.3 for guidance.
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Promotional Text:
- Highlight timely events or updates. This text can be updated without submitting a new version.
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Keywords:
- Enter relevant keywords to improve search results, separated by commas.
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Support URL:
- Provide a link to your support website or contact page.
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Marketing URL (Optional):
- Include a link to a website or page that promotes your app.
App Previews and Screenshots
Visuals are crucial for attracting users, so upload high-quality screenshots for all required device sizes.
- Ensure screenshots accurately represent the app and comply with guidelines (reference Section 10.2.2).
- Consider using annotated screenshots to highlight key features.
Additional Information
Before submitting your app, double-check the following:
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Build Version:
- Confirm that the correct build is selected for submission.
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Attachments:
- Upload any necessary documents, such as licenses or permissions, under the General > App Information section.
Visual Aids
To help you navigate the App Information page, we’ve included annotated screenshots and a table summarizing character limits and requirements for each field.
graph TD;
A[App Store Connect] --> B[My Apps];
B --> C[Select App];
C --> D[App Information];
D --> E[App Name & Subtitle];
D --> F[Categories];
D --> G[Content Rights];
D --> H[Age Rating];
D --> I[Privacy Policy URL];
D --> J[License Agreement];
D --> K[Pricing & Availability];
D --> L[App Review Information];
D --> M[Version Information];
D --> N[App Previews & Screenshots];
D --> O[Additional Information];
Writing Tips
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Accuracy and Clarity:
- Double-check all information for accuracy.
- Use clear, concise language free of spelling and grammatical errors.
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Consistency:
- Ensure that the information provided matches the app’s functionality and content.
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Optimization:
- Write engaging descriptions and use effective keywords to enhance discoverability.
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Review and Feedback:
- Get feedback from others to improve the quality and appeal of your app information.
Common Pitfalls and Best Practices
- Avoid Overloading Keywords: While keywords are important, stuffing them can lead to rejection. Focus on relevance and quality.
- Keep Descriptions User-Centric: Write descriptions that speak to the user’s needs and how your app addresses them.
- Regularly Update Information: Keep your app information current with updates and new features to maintain user interest.
Conclusion
Filling out app information in App Store Connect is a critical step in the app publishing process. By following the guidelines outlined in this section, you can ensure compliance with Apple’s requirements and enhance your app’s appeal to potential users. Remember, the effort you put into this stage can significantly impact your app’s success on the App Store.
